Clik here to view.
How Real Time Bidding Works for Publishers
How Real Time Bidding (RTB) Works Video Improve Digital, a Programmatic company and MediaMath, one of the most well known Demand side platforms created a concise video that explains how real time...
View ArticleUnderstanding Programmatic Advertising – IAB
The Interactive Advertising Bureau, more commonly known in the industry as the IAB delivers the most concise definitions of digital advertising concepts. Learn what programmatic is from industry...
View ArticleClik here to view.
How an Ad is Served in Real Time Bidding (RTB)
Serving an Ad in Real Time The Interactive Advertising Bureau released a video that shows the process behind how an an ad is served in Real Time Bidding (RTB). When you visit a webpage with your...
View ArticleClik here to view.
Programmatic: The Top Infographics
Programmatic infographics will help you visualize the digital advertising ecosystem. Here are the best ones to help you understand the automation of digital advertising. 1. The Life of an Ad...
View ArticleClik here to view.
What is Programmatic Direct?
Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and...
View ArticleClik here to view.
Social Trends and Related Data Insights in Programmatic Targeting
How to use social trends and related data insights for programmatic display targeting. by Ivan Roubtsov @ AdGear Technologies, Inc. I got inspired to write this piece after reading about Volvo’s...
View ArticleClik here to view.
Programmatic to Take off in 2016
33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016. Infographic Summary 2015 A Look back Standards emerge – IAB declares war on ad blockers to stem off loss of 22...
View ArticleClik here to view.
Header Bidding Guide for Dummies
This is an ongoing guide and we welcome contributions from the community. Please email digitaladblog@gmail.com with any inquiries or if you are a publisher and would like a free header bidding...
View ArticleClik here to view.
Maximize the Value of Ad Retargeting
“BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem....
View ArticleClik here to view.
The Challenges of Programmatic Ad Buying
The Challenges of Programmatic Ad Buying A Guest Post from Bannerflow: “The easy-to-use platform for building, scaling, publishing and optimizing banner ad campaigns. All HTML5, and programmatic...
View Article