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Social Trends and Related Data Insights in Programmatic Targeting
How to use social trends and related data insights for programmatic display targeting. by Ivan Roubtsov @ AdGear Technologies, Inc. I got inspired to write this piece after reading about Volvo’s...
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Programmatic to Take off in 2016
33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016. Infographic Summary 2015 A Look back Standards emerge – IAB declares war on ad blockers to stem off loss of 22...
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Header Bidding Guide for Dummies
This is an ongoing guide and we welcome contributions from the community. Please email digitaladblog@gmail.com with any inquiries or if you are a publisher and would like a free header bidding...
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Maximize the Value of Ad Retargeting
“BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem....
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The Challenges of Programmatic Ad Buying
The Challenges of Programmatic Ad Buying A Guest Post from Bannerflow: “The easy-to-use platform for building, scaling, publishing and optimizing banner ad campaigns. All HTML5, and programmatic...
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